Breaking News

P&G Brands Top IRI Pacesetters List

April 30, 2013

Crest, Febreze and Olay lead the way.

Procter & Gamble continued its long history of l innovation launching three of the most successful new products of 2012. Crest Complete Multi Benefit (#5), Febreze Car Vent Clips (#8) and Olay Body Collections (#9) placed in the Top 10 of IRI’s New Product Pacesetter list for the non-food product category.


P&G also earned three additional spots in the Top 20 with Downy Unstopables (#11), Pamper’s Sensitive Wipes (#12) and Clairol’s Nice N Easy Color Blend Foam (#14).


IRI also acknowledged five more P&G brands in its list of “Rising Stars” -- new products tracking to be 2013 Pacesetters. They include Tampax/Always Radiant, Puffs Basic, Secret Outlast, Tide Pods and ZZZQuil.
blog comments powered by Disqus
  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.