Breaking News

P&G Brands Top IRI Pacesetters List

April 30, 2013

Crest, Febreze and Olay lead the way.

Procter & Gamble continued its long history of l innovation launching three of the most successful new products of 2012. Crest Complete Multi Benefit (#5), Febreze Car Vent Clips (#8) and Olay Body Collections (#9) placed in the Top 10 of IRI’s New Product Pacesetter list for the non-food product category.


P&G also earned three additional spots in the Top 20 with Downy Unstopables (#11), Pamper’s Sensitive Wipes (#12) and Clairol’s Nice N Easy Color Blend Foam (#14).


IRI also acknowledged five more P&G brands in its list of “Rising Stars” -- new products tracking to be 2013 Pacesetters. They include Tampax/Always Radiant, Puffs Basic, Secret Outlast, Tide Pods and ZZZQuil.
  • The Good, The Bad Can Get Ugly

    The Good, The Bad Can Get Ugly

    March 28, 2017
    If you are what you eat, you may really be in trouble!

  • What’s Up with Brexit?

    What’s Up with Brexit?

    March 9, 2017
    During In-Cosmetics, industry experts from the CTPA will weigh in on what’s ahead for the beauty industry.

  • How We Clean

    How We Clean

    Tom Branna, Editorial Director||March 6, 2017
    Consumers describe what makes them tick and what ticks them off about household cleaning products.

  • OTC = TLC

    OTC = TLC

    Christine Esposito, Associate Editor||March 1, 2017
    Over-the-counter treatments provide consumers’ skin and hair with extra care.

  • The Green Dot

    The Green Dot

    John Kim and Lambros Kromidas, PhD*, Shiseido Americas||March 1, 2017
    Insights into one of the most used trademarks in the world.

  • An Essential Read

    An Essential Read

    Tom Branna, Editorial Director||March 1, 2017
    Industry expert Nadim Shaath takes the reader on a fascinating journey through the history and the future of essential oils.