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P&G Brands Top IRI Pacesetters List

April 30, 2013

Crest, Febreze and Olay lead the way.

Procter & Gamble continued its long history of l innovation launching three of the most successful new products of 2012. Crest Complete Multi Benefit (#5), Febreze Car Vent Clips (#8) and Olay Body Collections (#9) placed in the Top 10 of IRI’s New Product Pacesetter list for the non-food product category.


P&G also earned three additional spots in the Top 20 with Downy Unstopables (#11), Pamper’s Sensitive Wipes (#12) and Clairol’s Nice N Easy Color Blend Foam (#14).


IRI also acknowledged five more P&G brands in its list of “Rising Stars” -- new products tracking to be 2013 Pacesetters. They include Tampax/Always Radiant, Puffs Basic, Secret Outlast, Tide Pods and ZZZQuil.

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