Actress Amanda Seyfried is the new spokesmodel for the Very Irresistible Givenchy fragrance. She replaces Liv Tyler in the role. She is also the face of Clé de Peau Beauté.
She has just finished shooting the ad campaign — which includes both print and TV. TV was shot by Cédric Klapisch, and print by Glen Luchford; the campaign was styled by Riccardo Tisci. Print will begin running in October fashion, beauty and lifestyle magazines in the U.S.; the TV will bow at launch.