Breaking News

Wisk Rolls Out Power Blasts

May 1, 2013

New form of laundry product.


Wisk, the detergent known for fighting tough stains, has added Wisk Deep Clean PowerBlasts ($5.99)  a “small, but powerful” detergent to its Deep Clean family. PowerBlasts attack hidden body oils and sweat – the biggest soil issue in your laundry - in a convenient single dose form, according to the company. Wisk Deep Clean PowerBlasts dissolve completely in the wash, even in cold water, and are safe for all washing machines – high efficiency, non-high efficiency, front loaders and top loaders. PowerBlasts are sealed in a water soluble film that dissolves completely, even in coldwater, to release the active detergent throughout the wash, leading to laundry that is deep down clean and free of any packaging materials.


Wisk Deep Clean offers six powerful varieties that redefine what it means to be clean – Original, High Efficiency, Oxi Complete, Fresh Breeze, Free & Pure, and new PowerBlasts. PowerBlasts are available in three sizes, 24 ct, 48 ct, and 84 ct, at Walmart, Target, Food Lion, and other major retailers.



More info: www.Wisk.com
 

Related End-User Markets:

blog comments powered by Disqus
  • Between The Sheets: A look at the dryer sheet category

    Between The Sheets: A look at the dryer sheet category

    Christine Esposito, Associate Editor||January 25, 2016
    How has the fabric softener sheet category fared of late?

  • Unshrinkit Is Undeterred

    Unshrinkit Is Undeterred

    Christine Esposito, Associate Editor||December 21, 2015
    The biggest night in this startup’s history didn’t go as smoothly as planned, but the company’s co-founder is confident about the future of her specialty laundry product.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.

  • Pod Nation

    Pod Nation

    Christine Esposito, Associate Editor||January 1, 2016
    Laundry detergent sales remain steady, but where consumers are spending their money and how they’re cleaning clothes is chan

  • Making Sense of Smells

    Making Sense of Smells

    Tom Branna, Editorial Director||January 1, 2016
    Household product perfumery is more complex than ever, with a variety of notes obtained from many different sources.

  • What Do You Mean by Clean?

    What Do You Mean by Clean?

    Tom Branna, Editorial Director||November 2, 2015
    Household cleaning has undergone many changes over the years and more are on the way, as suppliers develop novel ingredients.