Breaking News

Ugly Is Beautiful

May 3, 2013

Uglydoll enters personal care.

Even Uglydolls want to be beautiful, apparently. Pretty Ugly LLC, creator of the Uglydoll characters and plush toys, has entered into a licensing agreement with Boldface Group Inc. for beauty and personal care products. The Uglydoll license is Boldface’s third overall and first outside of the celebrity category.

Boldface is planning two separate beauty concepts under the Uglydoll umbrella. There will be a capsule collection containing lip glosses and nail items aimed at high-end department stores and priced roughly from $20 to $50. There will also be a bath and body care line for more general distribution priced mostly from $6 to $25. A small number of Uglydoll beauty products will launch in time for the holiday shopping season followed by a full rollout next year.

Boldface already created Khroma Beauty for the Kardashian sisters and will launch fragrance, shave and body products under license with Mario Lopez later this year.

Related End-User Markets:

blog comments powered by Disqus
  • ‘Lash’-ing Out!

    ‘Lash’-ing Out!

    Christine Esposito, Associate Editor||August 29, 2016
    All eyes are on Lash Star Beauty, a lash-centric beauty brand that recently made its QVC debut.

  • Individualism IS The American Way

    Individualism IS The American Way

    Tom Branna, Editorial Director||August 15, 2016
    Why blue hair and BB creams still thrill US consumers.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Special Effects

    Special Effects

    Melissa Meisel, Associate Editor||August 1, 2016
    Fall 2016 color cosmetics reflect light and offer a focus on elements like pigment, slip and wear.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.