Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue August 2015
 •  Stepan Named EPA Safer Choice Partner of the Year  •  City of Hope Honors Pravana Founder & CEO Steve Goddard  •  Castanea Acquires Minority Stake in First Aid Beauty  •  Ecolab Acquires Swisher Hygiene  •  BASF Opens Tarrytown Consumer Testing Center
Print

Ugly Is Beautiful



Published May 3, 2013
Related Searches: nail products fragrance men
Post a comment
Even Uglydolls want to be beautiful, apparently. Pretty Ugly LLC, creator of the Uglydoll characters and plush toys, has entered into a licensing agreement with Boldface Group Inc. for beauty and personal care products. The Uglydoll license is Boldface’s third overall and first outside of the celebrity category.

Boldface is planning two separate beauty concepts under the Uglydoll umbrella. There will be a capsule collection containing lip glosses and nail items aimed at high-end department stores and priced roughly from $20 to $50. There will also be a bath and body care line for more general distribution priced mostly from $6 to $25. A small number of Uglydoll beauty products will launch in time for the holiday shopping season followed by a full rollout next year.

Boldface already created Khroma Beauty for the Kardashian sisters and will launch fragrance, shave and body products under license with Mario Lopez later this year.


blog comments powered by Disqus