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Ugly Is Beautiful

May 3, 2013

Uglydoll enters personal care.

Even Uglydolls want to be beautiful, apparently. Pretty Ugly LLC, creator of the Uglydoll characters and plush toys, has entered into a licensing agreement with Boldface Group Inc. for beauty and personal care products. The Uglydoll license is Boldface’s third overall and first outside of the celebrity category.

Boldface is planning two separate beauty concepts under the Uglydoll umbrella. There will be a capsule collection containing lip glosses and nail items aimed at high-end department stores and priced roughly from $20 to $50. There will also be a bath and body care line for more general distribution priced mostly from $6 to $25. A small number of Uglydoll beauty products will launch in time for the holiday shopping season followed by a full rollout next year.

Boldface already created Khroma Beauty for the Kardashian sisters and will launch fragrance, shave and body products under license with Mario Lopez later this year.

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