Breaking News

Vita Liberata Comes Stateside

May 3, 2013

European sunless tanner now in Sephora.

Vita Liberata, a European sunless brand, has expanded its reach to the US market through Sephora. Starting this week, a selection of the brand's best selling products are now stocked in more than 200 Sephora locations and on Sephora.com.
 
"We are excited about this opportunity to launch in the United States with a retail partner as renowned as Sephora. Sephora's emphasis on brand education and its wide array of cutting edge products make it a distinguished presence in the beauty and skincare domain and the perfect choice for introducing our brand," said Alyson Hogg , founder and CEO of Vita Liberata . "We are excited to offer Sephora clients a natural, even tan that they can trust."
 
Founded in Ireland, Vita Liberata offers an extensive line of odorless self-tanners that are designed to cater to all skin types and tanning preferences. Its pHenomenal 2-3 week tan SKU is said to provide consumers with the world's first tan that lasts approximately four times longer than a regular tan.  

Related End-User Markets:

blog comments powered by Disqus
  • Why Look Good, When You Can Look Perfect?

    Why Look Good, When You Can Look Perfect?

    Tom Branna, Editorial Director||April 4, 2016
    A new way to try-before-you buy is capturing the attention of consumers and the beauty industry.

  • NYSCC Explores Product Innovation

    NYSCC Explores Product Innovation

    Christine Esposito, Associate Editor||March 14, 2016
    New product development, formulation expertise and proper preservation are topics of discussion at February monthly meeting.

  • Arm

    Arm's Reach: skin care line with unique packaging

    Christine Esposito, Associate Editor||February 15, 2016
    Chemist brothers create a skin care line with packaging that helps consumers cover hard to reach spots.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers

  • New Sun Care Ingredients

    March 1, 2016
    Here is a list of new ingredients for sun care that have been introduced by industry suppliers during the past 12 months. For information regarding any of the products listed here, contact the supplier directly using the information provided.

  • Feel the Burn?

    Feel the Burn?

    Tom Branna, Editorial Director||March 1, 2016
    Sun care product sales rise, but more must be done to make sure compliance rates grow.