Vita Liberata, a European sunless brand, has expanded its reach to the US market through Sephora. Starting this week, a selection of the brand's best selling products are now stocked in more than 200 Sephora locations and on Sephora.com.
"We are excited about this opportunity to launch in the United States with a retail partner as renowned as Sephora. Sephora's emphasis on brand education and its wide array of cutting edge products make it a distinguished presence in the beauty and skincare domain and the perfect choice for introducing our brand," said Alyson Hogg , founder and CEO of Vita Liberata . "We are excited to offer Sephora clients a natural, even tan that they can trust."
Founded in Ireland, Vita Liberata offers an extensive line of odorless self-tanners that are designed to cater to all skin types and tanning preferences. Its pHenomenal 2-3 week tan SKU is said to provide consumers with the world's first tan that lasts approximately four times longer than a regular tan.