"We are excited about this opportunity to launch in the United States with a retail partner as renowned as Sephora. Sephora's emphasis on brand education and its wide array of cutting edge products make it a distinguished presence in the beauty and skincare domain and the perfect choice for introducing our brand," said Alyson Hogg , founder and CEO of Vita Liberata . "We are excited to offer Sephora clients a natural, even tan that they can trust."
Founded in Ireland, Vita Liberata offers an extensive line of odorless self-tanners that are designed to cater to all skin types and tanning preferences. Its pHenomenal 2-3 week tan SKU is said to provide consumers with the world's first tan that lasts approximately four times longer than a regular tan.