Maybelline New York launched a "flagship collaborative experience" with BrightLine television solutions and NBC’s Fashion Star. The project showcases Maybelline New York products and makeup artist tutorials straight from the Fashion Star runway. The interactive experience allows viewers to go behind-the-scenes with celebrity makeup artist, Julianne Kaye for runway secrets and how-to beauty videos from this season’s winning makeup looks.
“Reaching our core consumers through innovative and engaging media is vital in continuing the authenticity of the Maybelline brand. Together with BrightLine we have carried this engagement into the interactive television space, inspiring fans to enter into a two-way dialogue with our brand,” said Karen Mlynarczyk, vice president, media and integrated marketing, Maybelline New York.
The Maybelline interactive destination is live through May 13 on Dish Network channel 94 and DirecTV channel 111, coinciding with the conclusion of Fashion Star’s second season. New content will be added regularly to offer audiences the latest from the runway.