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Merck Targets Moms



Published May 7, 2013
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Merck Targets Moms

Merck Consumer Care, the consumer products division of Merck has launched the Active Family Project, a new health and wellness initiative in the US focused on reaching women who actively manage the well-being of their families and themselves. The Active Family Project helps inspire families to live life more fully by spotlighting healthy habits, providing tips and information, and sharing fun family activities, while building a national community of moms dedicated to adopting and promoting an active and healthy lifestyle, for the people they care about most, according to the company, which makes Coppertone sun care products.
 
"We are at our best and truly ourselves when we are active and healthy, enjoying time with the ones we love," said Bridgette Heller , EVP and president, Merck Consumer Care.  "Moms are increasingly juggling work, chores and the daily needs of their families, all while serving as the chief wellness officer of most households. What I'm most excited about is the potential the Active Family Project has to help find ways to prioritize what matters most to her and her family's wellness."
 
The Active Family Project initiative builds on the practical solutions offered by Merck Consumer Care's (MCC) portfolio of brands, which includes Coppertone as well as Dr. Scholl's and Claritin.
 
The initiative will leverage a variety of digital and social media engagement efforts, signature programs in partnership with recognized healthy lifestyle experts and traditional marketing channels to reach moms across the nation.
 
In honor of Mother's Day and busy households nationwide, the Active Family Project, together with Active Family Project spokesperson, Emmy-winning co-host of ABC's "The View" and celebrity mom Elisabeth Hasselbeck, are encouraging families to live a more active lifestyle and to celebrate the first annual National Family Playdate by scheduling family playtime on May 11.
 
To help moms plan their family playdates, Merck Consumer Care is launching today the Active Family Project Activity Finder, www.activefamilyproject.com, functioning as a go-to guide for play and resource for moms looking for some instant solutions to their playtime needs–designed with the busy mom in mind to be easily accessible whether planning a day out from home or while already on the go. From a PC or smartphone, simply enter a city and state and choose an activity category to search for a wide range of fun time destinations, along with some playtime facts and activity tips.
 
Also, through May 26, Merck is encouraging families to visit www.facebook.com/activefamilyproject, where once they "Like" the page, they can enter a Facebook sweepstakes for four weeks of play-themed prizes and share a pledge to plan a family playdate. 


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