Breaking News

Turtle Wax Launches New Campaign

May 7, 2013

'Wax On, Shirt Off' celebrates car care.

Turtle Wax has had enough of the extended winter and cold spring blanketing the country.  With warmer temperatures forecasted this week, the company is responding with Wax On, Shirt Off, a "national social movement" to celebrate car care season.


Partnering with national radio personality and former pro-football player Mike Golic, Turtle Wax is embracing sunshine and wants car owners to join in the fun by taking off their shirts, washing their cars and sharing socially. The brand is asking consumers to tweet @TurtleWax with the hashtag #WaxOnShirtOff to share pictures. Each photo shared triggers a $1 donation to Hartford's Camp Courant (up to $10,000).

Related End-User Markets:

  • New Ingredients for  Household Cleaners

    New Ingredients for Household Cleaners

    Tom Branna, Editorial Director||November 2, 2016
    Here are ingredients introduced by suppliers during the past 12 months.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!