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Turtle Wax Launches New Campaign

May 7, 2013

'Wax On, Shirt Off' celebrates car care.

Turtle Wax has had enough of the extended winter and cold spring blanketing the country.  With warmer temperatures forecasted this week, the company is responding with Wax On, Shirt Off, a "national social movement" to celebrate car care season.


Partnering with national radio personality and former pro-football player Mike Golic, Turtle Wax is embracing sunshine and wants car owners to join in the fun by taking off their shirts, washing their cars and sharing socially. The brand is asking consumers to tweet @TurtleWax with the hashtag #WaxOnShirtOff to share pictures. Each photo shared triggers a $1 donation to Hartford's Camp Courant (up to $10,000).

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