Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue Wipes 2014
 •  P&G Gets No Charge from Batteries  •  Colgate Slumps in China, Brazil  •  Household, Personal Products Drive Sales at Unilever  •  P&G North America President to Retire  •  Glade Teams with Cirque du Soleil
Print

Turtle Wax Launches New Campaign



Published May 7, 2013
Related Searches: wash consumers skin brand
Post a comment
Turtle Wax Launches New Campaign

Turtle Wax has had enough of the extended winter and cold spring blanketing the country.  With warmer temperatures forecasted this week, the company is responding with Wax On, Shirt Off, a "national social movement" to celebrate car care season.


Partnering with national radio personality and former pro-football player Mike Golic, Turtle Wax is embracing sunshine and wants car owners to join in the fun by taking off their shirts, washing their cars and sharing socially. The brand is asking consumers to tweet @TurtleWax with the hashtag #WaxOnShirtOff to share pictures. Each photo shared triggers a $1 donation to Hartford's Camp Courant (up to $10,000).



blog comments powered by Disqus