Essential oil marketer Aura Cacia debuted its 1% Organic Fund. According to the Iowa-based company, 1% of the sales of all Aura Cacia organic products funds projects that aid farmers and their communities.
The first project associated with this fund is the Ambohimena School—a preschool for the children of families who pick organically grown ylang ylang flowers near the village of Ambohimena, Madagascar. Before the school was built, the nearest option for early childhood education was more than seven miles away. Aura Cacia worked with local educators and social workers to make the school a reality.
“While visiting Madagascar, we learned that over half of the children come from single parent homes” said Aura Cacia Senior Brand Manager Jane Merten. “Being a single parent is a challenge in the United States. Just imagine what it’s like in a third world country. Traveling to the source helped us make personal connections with the farmers which uncovered what their real concerns are—the future of their children.”
In other news, the brand recently debuted a line of facial serums.
More info: www.auracacia.com/onepercent/ambohimena.html