“Women are spending more on their fragrances than last year, treating themselves to something a little more special,” said Karen Grant, vice president and senior global industry analyst, The NPD Group, Inc. “Higher price points are driving the growth in sales,” said Grant.
Women’s juices priced $100 and up grew almost 40% in sales. These premium priced fragrances now account for 22% of dollar sales and have surpassed the sales of women’s fragrance gift sets under $100 (20% of dollars).
“The focus is on investing in the primary product, rather than the perceived value of a gift set,” added Grant.
Despite this, gift sets gained 9% in sales in the first quarter of 2013 compared to the same time period last year. Among the top 10 gift sets of Q1 2013 were three Mother’s Day offerings, each priced above the $80 average for sets.