05.10.13
St.Tropez, part of PZ Cussons Beauty, has named Kate Moss as the new face and body for the brand’s first-ever global advertising campaign.
“We’re absolutely thrilled that Kate Moss has chosen to work with us on our new campaign: it gives us the ultimate stamp of approval on the quality of our products,” sad Michelle Feeney, CEO of PZ Cussons Beauty. “Kate epitomizes St.Tropez’s naturally glamorous approach to self-tanning and is a long-time advocate of the brand.”
The campaign includes global print and online advertising, in-store promotions and social media.
“We’re absolutely thrilled that Kate Moss has chosen to work with us on our new campaign: it gives us the ultimate stamp of approval on the quality of our products,” sad Michelle Feeney, CEO of PZ Cussons Beauty. “Kate epitomizes St.Tropez’s naturally glamorous approach to self-tanning and is a long-time advocate of the brand.”
The campaign includes global print and online advertising, in-store promotions and social media.