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Hair System Fueled by Coconut Oil

May 16, 2013

My Amazing Blow Dry Secret aims for time-saving.

What's the secret to a faster blow out? It's My Amazing Blow Dry Secret's exclusive coconut oil-based water-wicking system, which powers both the shampoo and conditioner. Scientifically, it’s known as the Virgin Coconut Oil Hydrosol (VCOH) Accelerating Dispersion Matrix. The result is a 50% faster blow out that leaves your hair luxurious, silky, shiny and protected, said the company. The system features a shampoo, conditioner and quick dry shake spray ($25-$26.50).

"Hair trends come and go, but hair that is silky, full of bounce and incredible shine will never go out of style," says David Lopez, creator of the product. "My Amazing Blow Dry Secret is my new secret and a vital tool for my editorial and session work. My clients have high demands, and thanks to My Amazing Blow Dry Secret, I'm able to deliver stunning results in about half the time—which is so important when I'm on set or styling VIPs for a special event. I know that every woman will leave my chair with shiny, bouncy, healthy looking hair. Now that the secret's out, every woman can have those same results every day at home!"

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