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Doonan Dresses Duane Reade

May 17, 2013

Adorns drugstore window with Nexxus display.

Fashion expert and Barney's creative extraordinaire Simon Doonan created the first-ever premium window installation at a drugstore, made exclusively out of 3,200 Nexxus product bottles.
This design, which pays homage to the Tony Awards and celebrates Nexxus’ second year as the official beauty partner, features a glamorous woman with luxurious, flowing tresses, wearing a dress made out of Tony Award posters.
This showstopping window was officially unveiled  at Duane Reade at 51 West 51st Street in New York City right across from Radio City Music Hall, the venue for this year’s Tony Awards on June 9. The installation will be on display through June 16.
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