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Avon Shops Brazil

May 22, 2013

May grab stake in Jequiti.

Avon Products Inc. is reportedly in talks to buy a stake in Jequiti Cosméticos, a Brazilian direct sales cosmetics company, for about 500 million reals, or $246.3 million at current exchange, according to sources. The stake, however, would not give control of the Brazilian company to Avon, the sources said.

Coty Inc. and L’Oréal SA have also courted Jequiti since last year, when its controlling shareholder Silvio Santos, a Brazilian media mogul, hired Barclays plc to find a partner for his cosmetics company.

After dropping an attempt to take over Avon last year, Coty in September made an offer to buy Jequiti but wasn’t successful. At the time, Jequiti as a whole was valued at 500 million reals, according to the sources. Coty in January formed a partnership with Jequiti to distribute some of its fragrances in Brazil.

Santos has been selling stakes in some of his companies since 2010 to pay back a 2.5 billion real ($1.23 billion) bailout received from Brazil’s deposit insurance fund after the central bank found evidence of fraud at his bank, Banco Panamericano SA. He later sold the bank.

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