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Birchbox Rolls Out New Look, New Products

June 4, 2013

Collaborates with Color Club for June launch.


Birchbox—the online sampling shopping club— boasts a chic new look and feel that better complements "the magic" of the Birchbox
experience, contends the company. With a new logo, bold colors and fonts, and vivid lifestyle imagery across the site, Birchbox.com has transformed into a "lifestyle destination" reflective of the brand’s goals. The Birchbox subscription box design has also been updated to reflect of the overall brand revamp.

“Our vision from day one was to revolutionize the shopping experience by creating a discovery retail platform that provides consumers with the content and experiences needed to make informed, value-oriented purchasing decisions,” said Katia Beauchamp, co-CEO and co-founder, Birchbox. “We set out to build a brand identity that reflects the 360 degree Birchbox experience, our brand personality and discovery retail vision, and couldn’t be more thrilled to continue growing Birchbox with our new look and feel.”

In other news, Birchbox has partnered with Color Club to launch an exclusive collection of summer polishes. Launching on June 4, “The Wanderlust Collection” celebrates the Birchbox brand refresh in the US and UK, and the rebrand of JolieBox to Birchbox in France and Spain. The new colors are inspired by the Birchbox markets and are a new category of nail lacquer, “pastel neons”.

Birchbox was profiled in Happi last year.

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