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L'Oreal Shows 'Curls Have More Fun'

June 5, 2013

New survey ties in to hair care launch.

One of beauty's longest-standing debates is that of straight versus curly hair.  For years, some have said curls signify frazzle while others have argued curly girls exude confidence.  Now, it is time for women to let their curls dazzle because curly girls turn heads.  In fact, according to a 2013 "Curly Girl" survey*, commissioned by L'Oreal Paris and conducted online by Harris Interactive among over 2,000 U.S. adults ages 18 and older, 74 percent of women with wavy/curly hair say their curls get compliments.


With 50% of women saying that having smooth, frizz-free hair is important but 30% citing frizzy hair as a top beauty complaint (even over acne and chapped lips), L'Oreal Paris introduced EverCurl – the first-to-mass sulfate-free haircare system designed specifically for women with curly hair. The six-piece collection offers 48 hours of frizz control and leaves curls hydrated, defined and full of bounce.

"Previously, women with curly hair felt the only way to achieve defined, frizz-free curls was to load up hair with a hard gel which ultimately resulted in a stiff style," L'Oreal Paris Consulting Hairstylist Johnny Lavoy says. "Luckily there have been great advancements in products for curly hair. From wavy to coily, L'Oreal Paris' EverCurl shampoo, conditioners and targeted range of treatments leave women with soft, manageable curls no matter their curl type."


L'Oreal Paris is inviting women and men across America to weigh in on the "Curly Girl" results. They can share their views via Twitter on whether curls truly rule or straight styles still take the cake by tagging @LOrealParisUSA using #straight or #curly. While this age old debate may never have an official resolution, evidence points to curly girls coming out ahead. However, people should be prepared for strong rebuttals as everyone has their own stance when it comes to something as personal as hair.

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