Breaking News

Mark Names New Beauty Brand Ambassador

June 11, 2013

Actress Hale is fresh face for brand's 10th birthday.


Mark, Avon’s beauty and fashion boutique brand, names actress and singer Lucy Hale as its new beauty brand ambassador. In the role, Hale will appear in mark Magalogs as well as on mark and Avon digital platforms. She will also be the spokesperson for the m.powerment by mark campaign, the brand’s philanthropic effort.
 
“I’m incredibly proud to partner with a brand that is as passionate about empowering women as I am,” Hale said. “I’ve been a fan of mark’s products for years, but it was important to me to work with a brand that is truly about beauty on the inside and the outside.”
 
Between working on her hit TV show "Pretty Little Liars" and finishing her debut album, the Memphis native loves trying new beauty looks and customizing the latest fashion trends for the red carpet or the recording studio. Her debut campaign will be mark’s August Magalog, as the official 10th Birthday issue for the brand.
 
“Lucy is the perfect example of our belief that there are no limits to what a woman can imagine or achieve,” said Meg Lerner, global president of mark. “She embodies our mission of empowerment and what it means to make your mark on the world. We’re thrilled she’s joining us in time to celebrate our 10th Birthday.”
blog comments powered by Disqus
  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Jam On It!

    Jam On It!

    Melissa Meisel, Associate Editor||September 19, 2016
    Jamberry sees success in artsy nail accessories.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • How Green Is Your Surfactant?

    How Green Is Your Surfactant?

    Tom Branna, Editorial Director ||September 1, 2016
    Suppliers offer a range of solutions to help household and personal care product formulators develop formulas

  • New Surfactants

    Tom Branna, Editorial Director ||September 1, 2016
    Here’s a list of new ingredients introduced by surfactant suppliers