Breaking News

Mark Names New Beauty Brand Ambassador

June 11, 2013

Actress Hale is fresh face for brand's 10th birthday.


Mark, Avon’s beauty and fashion boutique brand, names actress and singer Lucy Hale as its new beauty brand ambassador. In the role, Hale will appear in mark Magalogs as well as on mark and Avon digital platforms. She will also be the spokesperson for the m.powerment by mark campaign, the brand’s philanthropic effort.
 
“I’m incredibly proud to partner with a brand that is as passionate about empowering women as I am,” Hale said. “I’ve been a fan of mark’s products for years, but it was important to me to work with a brand that is truly about beauty on the inside and the outside.”
 
Between working on her hit TV show "Pretty Little Liars" and finishing her debut album, the Memphis native loves trying new beauty looks and customizing the latest fashion trends for the red carpet or the recording studio. Her debut campaign will be mark’s August Magalog, as the official 10th Birthday issue for the brand.
 
“Lucy is the perfect example of our belief that there are no limits to what a woman can imagine or achieve,” said Meg Lerner, global president of mark. “She embodies our mission of empowerment and what it means to make your mark on the world. We’re thrilled she’s joining us in time to celebrate our 10th Birthday.”
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017