Breaking News

Nivea Men Launches Campaign

June 11, 2013

New project with Damon Wayans Jr.


To help launch its latest campaign,  Nivea Men addressed consumer insights that revealed most men actually avoid shaving due to the irritations that can occur.   With this in mind, it developed the “Silence the Irritation” campaign to help educate men on the important role skin care plays in providing a comfortable shave.  To help bring this campaign to life in a relevant and highly-engaging way, Nivea Men partnered with digital media company Break Media, a leader in male-targeted content creation and distribution, to launch a multi-layered campaign.
 
These findings also laid the groundwork for the “Silence the Irritation” campaign, which included a branded Nivea Men hub on Break Media’s online men’s lifestyle platform MadeMan.com, as well as the launch of an eight-episode comedy series titled, “Just Face It.”  To help gain interest and resonate with the target consumer, Nivea Men and Break Media knew it was imperative to enlist a celebrity to star in the series and found a perfect fit in Damon Wayans, Jr.  “Just Face It,” which followed Wayans’ character through day-to-day irritations.   
                                                                                                
In addition to housing each episode of the “Just Face It” series, the branded hub featured Nivea Men Sensitive products to correlate with “silencing the irritation” of shaving and more.
 
 
blog comments powered by Disqus
  • Cozy Makes a Splash

    Cozy Makes a Splash

    Melissa Meisel, Associate Editor||July 25, 2016
    Expands reach into CVS and introduces new collection.

  • Senior Skin Care

    Senior Skin Care

    Christine Esposito, Associate Editor||July 19, 2016
    McCord Research and Product Quest Manufacturing roll out new hospital-grade skin care kits for seniors to use at home.

  • Naterra Expands Tree Hut Range

    Naterra Expands Tree Hut Range

    Melissa Meisel, Associate Editor||July 18, 2016
    New ‘Bare’ collection is out now.

  • Sustainability is Omnipresent

    Sustainability is Omnipresent

    Christine Esposito , Associate Editor||July 1, 2016
    Industry stakeholders convene in New York City for Organic Monitor’s annual event

  • Perceived Perfection

    Perceived Perfection

    Christine Esposito, Associate Editor||July 1, 2016
    From primers to pressed powders, facial cosmetics help create the illusion of a flawless complexion.

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.