Breaking News

Oral-B Debuts Father’s Day Initiative

June 11, 2013

Website, fundraiser, celebrity and discount too.

Oral-B is honoring dads everywhere this Father's Day with a special salute at PowerofDad.com; partnerships with March of Dimes and celebrity dad Nick Cannon; and a discount offer for an Oral-B Power Brush to keep dads’ smiles bright.
 
To ensure this Father’s Day is one to remember, Oral-B is moving dads out from behind the scenes, and showcasing their smiles in front of the camera. Watch a touching tribute video at PowerofDad.com, created by Oral-B, that draws from powerful, real-life footage. At the end of the video, get a $7 coupon for any Oral-B electric toothbrushpurchase, and join the conversation on Twitter using #powerofdad.

“This year, it is dad’s turn in the spotlight, and while he’s there, we want to help give him a great smile – one that reflects the love that shines bright for his family,” said Rishi Dhingra, marketing director, Procter and Gamble.  “For the tribute video, we combed through thousands of YouTube clips that captured the pure and authentic moments spontaneously captured by father and child. It didn’t need a script, it didn’t need a director; and it’s turned out to be an amazing testament to the power of dad’s smile.”

In honor of Father’s Day, Oral-B is making a $25,000 donation to March of Dimes, the leading nonprofit organization for pregnancy and baby health, dedicated to helping babies get a healthy start in life.

Celebrity dad Nick Cannon is also lending a familiar face to the partnership, speaking with new dads at an upcoming event in Los Angeles. “I am so thrilled to be partnering with Oral-B and March of Dimes,” said Cannon. “Becoming a dad has been my greatest achievement in life. I would like to thank the March of Dimes for being there for families when they have needed it most.”

This Father’s Day, help support Oral-B’s mission by giving dad the gift of power to preserve his smile –  with the new Oral-B Deep Sweep Triaction toothbrush, notes the company.


For more information, visit PowerofDad.com, OralB.com and facebook.com/OralB, and join the conversation with #powerofdad.
blog comments powered by Disqus
  • Cosmetic Chemists Head to Orlando Next Month

    Cosmetic Chemists Head to Orlando Next Month

    September 26, 2016
    Organizing Chair Guy Padulo explains why you should attend the IFSCC Congress.

  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Active Agents

    Active Agents

    September 19, 2016
    On the surface, surfactants may seem staid, but the market, and the supplier activity driving it, is bubbling.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • What

    What's In Your Formula?

    Christine Esposito, Associate Editor||September 1, 2016
    A look at the ingredients beauty brands are using to fuel their formulations and capture consumers’ attention.

  • A Sweet-Smelling Sanctuary

    A Sweet-Smelling Sanctuary

    Melissa Meisel, Associate Editor||September 1, 2016
    Home fragrance is enhanced by aromatic developments in delivery and components.