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Oral-B Debuts Father’s Day Initiative



Published June 11, 2013
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Oral-B Debuts Father’s Day Initiative

Oral-B is honoring dads everywhere this Father's Day with a special salute at PowerofDad.com; partnerships with March of Dimes and celebrity dad Nick Cannon; and a discount offer for an Oral-B Power Brush to keep dads’ smiles bright.
 
To ensure this Father’s Day is one to remember, Oral-B is moving dads out from behind the scenes, and showcasing their smiles in front of the camera. Watch a touching tribute video at PowerofDad.com, created by Oral-B, that draws from powerful, real-life footage. At the end of the video, get a $7 coupon for any Oral-B electric toothbrushpurchase, and join the conversation on Twitter using #powerofdad.

“This year, it is dad’s turn in the spotlight, and while he’s there, we want to help give him a great smile – one that reflects the love that shines bright for his family,” said Rishi Dhingra, marketing director, Procter and Gamble.  “For the tribute video, we combed through thousands of YouTube clips that captured the pure and authentic moments spontaneously captured by father and child. It didn’t need a script, it didn’t need a director; and it’s turned out to be an amazing testament to the power of dad’s smile.”

In honor of Father’s Day, Oral-B is making a $25,000 donation to March of Dimes, the leading nonprofit organization for pregnancy and baby health, dedicated to helping babies get a healthy start in life.

Celebrity dad Nick Cannon is also lending a familiar face to the partnership, speaking with new dads at an upcoming event in Los Angeles. “I am so thrilled to be partnering with Oral-B and March of Dimes,” said Cannon. “Becoming a dad has been my greatest achievement in life. I would like to thank the March of Dimes for being there for families when they have needed it most.”

This Father’s Day, help support Oral-B’s mission by giving dad the gift of power to preserve his smile –  with the new Oral-B Deep Sweep Triaction toothbrush, notes the company.


For more information, visit PowerofDad.com, OralB.com and facebook.com/OralB, and join the conversation with #powerofdad.


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