Breaking News

Oral-B Debuts Father’s Day Initiative

June 11, 2013

Website, fundraiser, celebrity and discount too.

Oral-B is honoring dads everywhere this Father's Day with a special salute at PowerofDad.com; partnerships with March of Dimes and celebrity dad Nick Cannon; and a discount offer for an Oral-B Power Brush to keep dads’ smiles bright.
 
To ensure this Father’s Day is one to remember, Oral-B is moving dads out from behind the scenes, and showcasing their smiles in front of the camera. Watch a touching tribute video at PowerofDad.com, created by Oral-B, that draws from powerful, real-life footage. At the end of the video, get a $7 coupon for any Oral-B electric toothbrushpurchase, and join the conversation on Twitter using #powerofdad.

“This year, it is dad’s turn in the spotlight, and while he’s there, we want to help give him a great smile – one that reflects the love that shines bright for his family,” said Rishi Dhingra, marketing director, Procter and Gamble.  “For the tribute video, we combed through thousands of YouTube clips that captured the pure and authentic moments spontaneously captured by father and child. It didn’t need a script, it didn’t need a director; and it’s turned out to be an amazing testament to the power of dad’s smile.”

In honor of Father’s Day, Oral-B is making a $25,000 donation to March of Dimes, the leading nonprofit organization for pregnancy and baby health, dedicated to helping babies get a healthy start in life.

Celebrity dad Nick Cannon is also lending a familiar face to the partnership, speaking with new dads at an upcoming event in Los Angeles. “I am so thrilled to be partnering with Oral-B and March of Dimes,” said Cannon. “Becoming a dad has been my greatest achievement in life. I would like to thank the March of Dimes for being there for families when they have needed it most.”

This Father’s Day, help support Oral-B’s mission by giving dad the gift of power to preserve his smile –  with the new Oral-B Deep Sweep Triaction toothbrush, notes the company.


For more information, visit PowerofDad.com, OralB.com and facebook.com/OralB, and join the conversation with #powerofdad.
  • Skin of Color Society Connects Experts

    Skin of Color Society Connects Experts

    Melissa Meisel, Associate Editor||January 16, 2017
    Dermatologists from across the nation share information and ideas.

  • Erasa

    Erasa's New Evangelist(a)

    January 9, 2017
    Impressed by the performance of its hero SKU, supermodel Linda Evangelista joins the company in a hand's on role.

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Hitting the Right Notes

    Hitting the Right Notes

    January 6, 2017
    Agilex Fragrances is the leader in the middle market fragrance category.

  • The Smell of Clean in 2017

    The Smell of Clean in 2017

    January 6, 2017
    Changing consumer lifestyles and demographics are impacting the scents found in the household cleaning category.

  • On the Edge

    On the Edge

    January 6, 2017
    Expanding beauty brands to watch in 2017