On the tour, professional sand sculptors Rusty Croft and Kirk Rademaker—aka the Sand Guys—will teach parents and kids how to make sandcastles using simple tools. Families will be invited to participate in sandcastle-building competitions and winners will receive T-shirts and other prizes. A branded shade station will be a focal point of each event and sun safety tips and product samples will be distributed on the beach.
The tour began in Pensacola on May 19. Future stops include Ocean City, MD; Virginia Beach, VA; Hampton, NH; Atlantic City, NJ; Kure Beach, NC; Pensacola, FL and San Diego.