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P&G's Cashing in on the Sampling Craze

June 12, 2013

Pop-up locations with trial sizes hit NYC this month.

Consumers like to try before they buy—as seen with the recent success of at-home sampling box programs. As a result, P&G is looking to tap into this trend with a promotional event in New York City on June 19. According to reports, the billion-dollar household and personal care giant will be giving away thousands of its trial-size products. The event will shower more than 40,000 products throughout the day under more than 25 of its brands—including Cover Girl, Gillette, Old Spice, Febreze, Scope and Crest—at five pop-up locations.

At five pop-up temporary locations, samples will be given out, stylists will give tips and celebrities will make appearances too, said the company.

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