Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue December 2014
 •  Charlotte Tilbury Channels Hollywood  •  Croda Reveals Findings on Volarest FL  •  Lubrizol Joins Roundtable on Sustainable Palm Oil  •  Antitrust Regulator in France Fines Major Companies  •  Paradigm Science‚Äôs Cervino Wins Award
Print

P&G's Cashing in on the Sampling Craze



Published June 12, 2013
Related Searches: household personal care products
Post a comment
Consumers like to try before they buy—as seen with the recent success of at-home sampling box programs. As a result, P&G is looking to tap into this trend with a promotional event in New York City on June 19. According to reports, the billion-dollar household and personal care giant will be giving away thousands of its trial-size products. The event will shower more than 40,000 products throughout the day under more than 25 of its brands—including Cover Girl, Gillette, Old Spice, Febreze, Scope and Crest—at five pop-up locations.

At five pop-up temporary locations, samples will be given out, stylists will give tips and celebrities will make appearances too, said the company.



blog comments powered by Disqus