Breaking News

P&G's Cashing in on the Sampling Craze

June 12, 2013

Pop-up locations with trial sizes hit NYC this month.

Consumers like to try before they buy—as seen with the recent success of at-home sampling box programs. As a result, P&G is looking to tap into this trend with a promotional event in New York City on June 19. According to reports, the billion-dollar household and personal care giant will be giving away thousands of its trial-size products. The event will shower more than 40,000 products throughout the day under more than 25 of its brands—including Cover Girl, Gillette, Old Spice, Febreze, Scope and Crest—at five pop-up locations.

At five pop-up temporary locations, samples will be given out, stylists will give tips and celebrities will make appearances too, said the company.

  • Patent Activity: Colgate-Palmolive

    Patent Activity: Colgate-Palmolive

    December 6, 2016
    New oral care compositions, the use of radish root ferment filtrate in a cleanser and more.

  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.