When it comes to cellulite, women will do everything, and try anything in an attempt to get rid of it. Sometimes efforts are so extreme and desperate that the only thing one can do is laugh. To that end, Vichy unveiled its “Cellulite Confessions” campaign, anchored by a mockumentary designed to highlight the extreme, nonsensical, and just plain crazy treatments that women go through in the pursuit of smooth skin.
Vichy’s “Cellulite Confessions” video will be located at www.vichyusa.com and on the brand’s Facebook page. Both platforms will allow fans the opportunity to learn more about the Vichy Body collection. The campaign also included regional street team sampling in New York City.