Breaking News

Target Picks Up Eye Majic

June 14, 2013

New all-in-one eyeshadow, applicator.

Now Available at Target, Eye Majic is the first "hold-and-press" eye shadow/applicator that imparts three high-pigmented colors in 10 seconds, according to the company.  Eye Majic is offered in 16 different color combos in boxes of 20 applications for $28.50.
 
Founded in January 2011, Majic Beauty, Inc. is the US based subsidiary of the Australian beauty products firm Majic Beauty International, Inc. The corporation markets a patented eye make up application line in Australia, East Asia and Europe.
 
More info: www.eyemajic.com
 
 
  • Sparkle & Shine

    Sparkle & Shine

    Melissa Meisel, Associate Editor||November 21, 2016
    Glam packaging and upscale scent combos are big at Yankee Candle for Holiday 2016.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Organic Matter

    Organic Matter

    Christine Esposito, Associate Editor||November 14, 2016
    FTC and USDA hold a public roundtable to discuss consumers’ perception of organic claims.

  • The World Comes to Orlando

    The World Comes to Orlando

    Tom Branna , Editorial Director||December 1, 2016
    More than 1,600 chemists traveled to Florida for the IFSCC Congress

  • The Plex  Phenomenon

    The Plex Phenomenon

    Denise Costrini, Croda North America||December 1, 2016
    Croda details the hair-protecting qualities of bond multipliers and the company’s new bond-building formulation system.