On Friday, June 21, Jamie-Lynn Sigler will join La Roche-Posay and the WDS to host the Parasols of Protection event in Madison Square Park and share her passion for sun safety. Yankee starting player, Brett Gardner, will also put in a surprise appearance and receive a skin check during the day. The two day “take-over” will feature an awe-inspiring art installation of colorful umbrellas suspended in the air to form a walkway through the park, underscoring the brand’s commitment to promoting safe sun practices. Board-certified dermatologists from the Women’s Dermatologic Society (WDS) will be on-hand to provide free skin checks, answer related questions and provide sun safe behavior tips.
In addition, an innovative digital wall will be set up to further educate consumers through an interactive sandbox where consumers must find hidden La Roche-Posay’s Anthelios sunscreens images within 30 seconds in order to unlock special prizes. Sun safety materials, including Anthelios samples, and educational pamphlets will also be distributed, further bolstering La Roche-Posay’s commitment to fostering regular sunscreen application by offering Anthelios samples on-site. Beauty advisers from Duane Reade will also be at the event, encouraging skin checks and promoting sun safety education. La Roche-Posay Anthelios products will also be available for purchase, with a portion of proceeds being donated to skin cancer research.
The event will carry on the next day, Saturday, June 22, when La Roche-Posay experts will continue to share facts about the importance of sun safety with visitors. Retail partner Duane Reade will also offer free skin checks at the following New York City store locations on July 12 and July 13:
● Upper West Side: 2075 Broadway (at 72nd Street)
● Columbus Circle: 4 Columbus Circle
● Times Square: 661 8th Avenue (at 42nd Street)
● Herald Square: 1350 Broadway (at 36th Street)
● Union Square: 52 East 14th Street (at Broadway)
More info: www.laroche-posay.us