Breaking News

P&G Prestige Is Expanding

June 21, 2013

New designer scent on way

P&G Prestige, Procter & Gamble's fragrance division, will enter into a license agreement with Alexander McQueen to create and sell new designer fragrances.

The new products will be marketed under the Alexander McQueen brand name and will help Procter & Gamble further expand its business into the fine-fragrance market. Representatives from McQueen and Procter & Gamble believe the collaboration will be mutually beneficial. Joanne Crews, P&G Prestige's president, said the McQueen line has "become synonymous with modern British couture and will bring their incredibly passionate and emotional point of view to fragrance."

McQueen President and CEO Jonathan Akeroyd said the agreement is a "natural development for the house in expanding our product offering to reach a wider audience. P&G Prestige has showed such passion and belief in our brand, coupled with their expertise and knowledge in fragrances, I am confident that this will be an exciting and successful collaboration."

 

Procter & Gamble's beauty segment represented 23% of total sales during Q1 of 2013.

Related End-User Markets:

blog comments powered by Disqus
  • What

    What's on Tap for 2016?

    Nancy Jeffries, Contributing Editor||February 8, 2016
    CEW and NPD present their beauty industry review and preview.

  • Perfect Timing

    Perfect Timing

    Tom Branna, Editorial Director||January 11, 2016
    New ways of collecting data can help cosmetics companies understand what women really want—and when they want it.

  • Africa, Rising

    Africa, Rising

    December 14, 2015
    Savvy marketers should expand their operations on the continent, according to speakers at a WFFC seminar.