According to the DSA – the national trade association of the direct selling industry – Directors are "recognized leaders who command the respect of their colleagues and the public, and who can devote the time necessary to lead and direct the affairs of the association."
Commenting on his new role as a DSA Director, Goergen noted that serving on this board holds special significance for him: "I am honored to serve as a Director of the Direct Selling Association," he said. "PartyLite is one of the great established companies in the direct-selling industry and is, in fact, a long-standing member of DSA. As we celebrate PartyLite's 40th anniversary this year, I can think of no more appropriate commitment going forward than helping to further the critical goals of DSA."
Goergen also noted that adherence to the DSA's highly respected Code of Ethics by member companies literally defines the best companies in the industry for people looking to careers in direct selling.