With release of its 2012 Sustainability Report, Burt's Bees charts progress across the brand's social and environmental initiatives, recasts its 2020 goals and highlights an expanded commitment to the health of bees. Against a backdrop of alarming declines in the bee population, the brand envisions its future plans for community outreach, philanthropic giving and responsible sourcing to support these important yet threatened pollinators. Efforts include greater investments in honeybee health research and sustainable agriculture paired with improvements in sourcing and traceability.
In addition to creating specific goals around bee health, Burt's Bees is raising the bar with new goals across supply chain, contract manufacturing, and water usage. The brand is setting both short-term goals and longer-term ambitions in all focus areas for more comprehensive measurement, from source to disposal.
This report represents the final independent assessment for Burt's Bees; going forward, the brand's efforts will be solely reflected in the award-wining combined financial and environmental reports issued annually by the Clorox Company. The Burt's Bees brand will provide regular updates on its efforts in the sustainability section of its website as well as through its Facebook community, where stakeholders can engage in a dialogue with the brand.
In 2012, Burt's Bees 170 products were on average 99% natural, with 57% of its products at 100% natural, an increase from the previous year.