In his new position Mormoris will build on brands such as Calvin Klein , Marc Jacobs and Balenciaga, as well as develop new luxury fashion/lifestyle brands that consolidate Coty's fragrance leadership in the world. He will also retain responsibility for scouting new partnerships in the fragrance arena as well as overviewing some strategic relationships with existing partners. Mormoris will report to Jean Mortier , president, Coty Prestige.
Businelli's role marks the first time Coty has had a senior marketing position fully dedicated to color cosmetics, which has become the second-largest and fastest-growing segment in Coty. Businelli has developed an extensive expertise in color focusing on the category throughout her career. She will ensure the expansion of Coty color portfolio, growing such brands as Astor, Rimmel, Sally Hansen , Manhattan and NYC. She will also lead, along with Chief Scientist Officer Ralph Macchio , the Coty Color Technology Innovation Council. Businelli will report to Renato Semerari, president, Coty Beauty.