The program is a multi-platform educational campaign aimed to help equip consumers with the education and awareness surrounding the proper usage, storage and handling of the new laundry product form, single-load liquid laundry packets.
According to the American Association of Poison Control Centers (AAPCC), in 2012, poison centers received reports of unintended 6,229 exposures to highly-concentrated packets of laundry detergent by children 5 and younger.
In a press statement, ACI said it is vital for parents and caregivers to keep single-load liquid laundry packets away from children to help prevent the risk of serious injury from ingestion or exposure to eyes. Education and awareness can help prevent these injuries, especially when it comes to properly using the packets and securing them safely and securely.
“ACI works toward better living and understands the home is intended to be a place where people feel comfortable and secure; our mission is to help keep families safe in their homes, improving their health and well being through safe cleaning products, packaging and practices. Knowing that manufacturers are enhancing the packaging of single-load laundry packets and including safety icons on labels, we are focused on helping consumers be aware of the proper safety precautions of cleaning products,” said Nancy Bock, ACI Senior Vice President of Education. “Through our KEY Pledge laundry safety campaign, we are urging the public to review their household cleaning habits.”
Consumers are encouraged to take the KEY Pledge online, and invite friends and family to do the same through social networks and dedicated Ecards. Those taking the pledge can also track how they are making a difference through a “heat map” that allows them to follow pledge tallies by zip code in their home state and across the nation. In addition, all online pledges will be entered into a sweepstakes for a chance for one consumer to win a $2,500 grand prize to help makeover their laundry room.
More info: www.keypledge.com