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Oral-B Takes a Road Trip

June 28, 2013

New tour promotes Power Brush.

This weekend marks the kick-off to Oral-B’s road trip across America, as it proves that even residents on Manual Street will not go back to their manual brush once they’ve experienced the “WOW” of the Deep Sweep power brush.


“We know that power brushes provide an overall better brushing experience but they still lag behind in popularity and everyday usage,” said Rishi Dhingra, marketing director, Procter and Gamble. “So we’re providing opportunities for consumers to experience the ‘WOW’ feeling that the Oral-B Deep Sweep power brush delivers, right in their hometowns.”

Each of the towns selected for takeovers all have one thing in common – they are home to the aptly named “Manual Street.” The town takeover events will offer food, music and fun for the whole family, and of course, the opportunity for local residents to trade in their manual brush for a new Oral-B Deep Sweep power brush. The events will take place in the following cities this summer:

Upcoming Oral-B "Town Takeovers" include:
  • June 29 – Erath, LA
  • July 28 – Bainbridge Island, WA
  • August 10 – Stanford, KY
  • August 17 – Carroll County, VA
For updates on the Oral-B “WOW” experiment throughout the summer, visit WOW Experiment.

Related End-User Markets:

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