Breaking News

Oral-B Takes a Road Trip

June 28, 2013

New tour promotes Power Brush.

This weekend marks the kick-off to Oral-B’s road trip across America, as it proves that even residents on Manual Street will not go back to their manual brush once they’ve experienced the “WOW” of the Deep Sweep power brush.


“We know that power brushes provide an overall better brushing experience but they still lag behind in popularity and everyday usage,” said Rishi Dhingra, marketing director, Procter and Gamble. “So we’re providing opportunities for consumers to experience the ‘WOW’ feeling that the Oral-B Deep Sweep power brush delivers, right in their hometowns.”

Each of the towns selected for takeovers all have one thing in common – they are home to the aptly named “Manual Street.” The town takeover events will offer food, music and fun for the whole family, and of course, the opportunity for local residents to trade in their manual brush for a new Oral-B Deep Sweep power brush. The events will take place in the following cities this summer:

Upcoming Oral-B "Town Takeovers" include:
  • June 29 – Erath, LA
  • July 28 – Bainbridge Island, WA
  • August 10 – Stanford, KY
  • August 17 – Carroll County, VA
For updates on the Oral-B “WOW” experiment throughout the summer, visit WOW Experiment.

Related End-User Markets:

blog comments powered by Disqus
  • Restoring Rembrandt

    Restoring Rembrandt

    Christine Esposito, Associate Editor||September 26, 2016
    Ranir LLC has acquired Rembrandt, an iconic name in teeth whitening, and plans to make it a staple in the value segment.

  • Red, Black & Blue

    Red, Black & Blue

    August 8, 2016
    No matter who wins the US Presidential election, Americans expect their finances to get bloodied and bruised in 2017.

  • Patent Update

    Patent Update

    June 30, 2016
    J&J's anti-aging patent, LVMH and cannabis essential oil, transdermal botulinum toxins and more in recent patent news.

  • Back to School

    Back to School

    Tom Branna, Editorial Director||September 1, 2016
    It may be September, but class was in session this summer during the Private Label Manufacturers Association’s Executive Educ

  • Preserve & Serve

    Preserve & Serve

    Melissa Meisel , Associate Editor||July 1, 2016
    Suppliers with innovative preservatives provide staying power for formulations.

  • Who Makes That?

    Who Makes That?

    Tom Branna, Editorial Director||April 1, 2016
    From concept and formulation to testing and filling, today’s contract manufacturers perform a range of services for marketers