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Oral B Rolls Out Patriotic Campaign

July 3, 2013

Teams up with NASCAR for Hope For The Warriors.

To celebrate this Independence Day, Oral-B and NASCAR driver #39 Ryan Newman are teaming up with Hope For The Warriors, a national nonprofit organization that assists post-9/11 service members, to help veterans reintegrate into the civilian workforce.

According to Procter & Gamble, this commitment is part of Oral-B’s Built in the USA campaign, which celebrates the brand’s commitment to the American workforce and American-built products, including its Pro-Health All-in-One manual toothbrush, which is built in Iowa City, Iowa.

This weekend, Newman will participate in a Hope For The Warriors partnership celebration at the Oral-B Built in the USA Stage in Daytona, Fla., prior to the Coke Zero 400 race. This is part of Oral-B’s Built in the USA tour, which includes visiting race cities with Newman during key American holidays this year.

Oral-B’s Iowa City plant is the largest toothbrush plant in the world and currently employs nearly 500 people, including US Veterans.

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