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Kardashian Beauty Expands Into Europe

July 8, 2013

Inks deal with 'feelunique' shopping hub.

Celebrity beauty licensing company Boldface revealed that its European Distributor Global Secrets, led by Paul Hendriks and Nicole Arnoldussen, has secured an agreement for Kardashian Beauty with feelunique, Europe's largest online beauty retailer.

"feelunique is perfectly positioned to showcase and support the Kardashian Beauty brand, since they bring a wealth of experience and integrity to all aspects of online beauty merchandising, customer service and sales. We are delighted to have them as a partner," said Nicole Ostoya, CEO of The Boldface Group.

With European fans anxiously waiting for a venue to purchase the Kardashian Beauty brand in addition to over 2.6 million visits to the feelunique site a month, sales projections are optimistic.

"At feelunique we pride ourselves on stocking the very best of niche to designer brands. Kardashian Beauty is perfectly aligned to our customers. We see a big future together," said Aaron Chatterley, CEO and founder feelunique.

Kardashian Beauty will be available at in mid-July. Additional European distribution is underway.

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