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Dial Celebrates 65 Years

July 9, 2013

New consumer contest with a lot of cash.

Dial is commemorating its 65th anniversary this summer with the Dial $65K Gold Giveaway, a $65,000 sweepstakes in honor of the brand’s golden heritage. Dial is celebrating six and a half decades as a pioneer in the category—from introducing the first odor-eliminating soap in 1948 and sending the first soap into space in 1961, to making a big splash today with its innovative body wash formulas.

Dial fans who really want to clean up have just over a month remaining to enter to win a year-long supply of Dial Body Wash and chance for the ultimate Grand Prize—$65,000 in gold. The deadline for entries is Aug. 19, and the winner will be announced Aug. 21.

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