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MidOcean Acquires Water Pik



Published July 9, 2013
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MidOcean Acquires Water Pik

MidOcean Partners, a New York based private equity firm, has acquired—along with Vulcan Capital and other investors—Water Pik, Inc., well known for its oral health care products.
 
The firm, which is based in Fort Collins, CO, offers a complete line of products, including Waterpik water flossers, sonic toothbrushes and a full line of professional dental products.
 
Water Pik also has an active position in the replacement showerhead business.
 
"MidOcean has followed the success of Water Pik for a number of years, and we are very excited to be partnering with a company that is truly an innovative leader within the health and wellness categories it serves," said Robert Sharp, managing director at MidOcean. "Additionally, CEO Richard Bisson and his team have an impressive record of growing the business into the market leader it is today. We look forward to working with this talented team in continuing to serve Water Pik's loyal customers."
 
Richard Bisson will remain CEO of Water Pik and a significant investor, along with the rest of the company's senior management.
 
"The company is entering an exciting stage of its continued market penetration and growth story,” said Bisson. “A robust product portfolio and pipeline, an enhanced consumer and professional focused marketing strategy, increased distribution and customer service, all of which have resulted in success with our retail customers. We are excited to work with our new partners, whose strong consumer products expertise and financial resources will benefit the business going forward."
 
Water Pik was acquired from an affiliate of EG Capital Group, LLC and Zodiac Marine & Pool, a Carlyle Group portfolio company.
  


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