Each blend of three different essential oils is said to create a special fragrance combination designed to soothe the mind, body and soul and provide an easy relaxing ritual that fits busy lifestyles, according to the company, which will sell the line at its 557 Yankee Candle retail stores, and in select specialty retailers. It will also be sold online.
To celebrate the new line, Yankee Candle will host a debut party on July 13 in its retail stores. Guests will have a chance to experience the product, enter special giveaways and participate in one-day savings offers for the new line.
"Living a wellness lifestyle is about taking care of the mind, body and soul so that you can be at your best and relaxation is an essential element of this lifestyle," said Hope Margala Klein, executive vice president, brand, innovation and merchandising for The Yankee Candle Company, Inc. "Our new Relaxing Rituals line allows our customers to prepare the perfect fragrance blends that suit them while allowing them to turn down all the noise and unwind.