Breaking News

Purell Targets A Gajillion Germs

July 12, 2013

Gojo creates new back to school campaign

Gojo Industries is asking parents, teachers and schools to take the Kill a Gajillion Germs pledge towards everyday healthy hand hygiene this school year. 

The campaign starts July 15, 2013 with moms, dads and schools pledging to support healthy habits with the chance to win free Purell, dispensers and hand hygiene educational materials for their school along with individual prizes. The campaign runs until September 15, 2013. 

"Moms, teachers and principals all want a healthy school year," said Kathleen Hooker, marketing director, Purell Consumer Business.  "The Purell Kill A Gajillion Germs campaign is celebrating and raising awareness for the everyday habit of good hand hygiene.  In a study conducted in schools, absenteeism caused by illness was 51% lower in classrooms that used Purell Hand Sanitizer regularly and implemented a hand hygiene educational program versus classrooms that did not. "

Consumers can download coupons for in-store purchases of Purell hand sanitizer Purell Advanced Hand Sanitizer kills 99.99% of germs and is trusted by more leading hospitals than any other brand. 
blog comments powered by Disqus
  • What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 24, 2016
    Euromonitor weighs in on the implications for consumer product companies.

  • Henkel Grabs the Sun

    Henkel Grabs the Sun

    Ian Bell, Euromonitor International||June 24, 2016
    Euromonitor's Ian Bell on the impact the purchase will have on the US detergent industry.

  • To The Max

    To The Max

    Melissa Meisel, Associate Editor||June 20, 2016
    Velvet 59 is on the rise at locations like Ricky’s NYC.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.