Breaking News

DTC Beauty Sales Approach $2B

July 16, 2013

NPD launches new service.

Direct-to-consumer beauty sales is big business. How big? Nearly $2 biliion, accoridng to The NPD Group, which has launched a new service to track  direct-to-consumer sales of fragrance, makeup, and skin care products sold on department store websites, in key online-only beauty retailers, and through TV/home shopping retailers.

"We are excited to share a more well-rounded analysis of the beauty market with this new tracking service,” said Diane Nicholson, president of U.S. Softlines, The NPD Group. Inc. “This is an opportunity for our business partners to get insights into this competitive landscape and understand the unique dynamics of this beauty channel.”

NPD BeautyTrends® Direct reveals the direct-to-consumer beauty sales increased 18% in 2012, to $1.96 billion, compared to 2011. Skin care represented more than half of those sales, followed by makeup with almost a third of annual dollars.

Here's a breakout of sales by category:
Skin care: 55%
Makeup: 32%
Women's fragrance: 11%
Men's fragrance: 2%

“At nearly 20% of the U.S. prestige beauty market, the direct-to-consumer channel is increasing, and playing a larger role in shaping leading market trends,” said Karen Grant, vice president and senior global industry analyst, The NPD Group. “Growing ever more connected, consumers will continue to take advantage of, and benefit from, the competitive and specialized offerings made available to them through this convenient channel.”

Related End-User Markets:

  • What’s Up with Brexit?

    What’s Up with Brexit?

    March 9, 2017
    During In-Cosmetics, industry experts from the CTPA will weigh in on what’s ahead for the beauty industry.

  • Fit for Fitness

    Fit for Fitness

    Christine Esposito, Associate Editor||February 21, 2017
    Kinx Active is a new brand targeting women who want beauty products that can stand up to their fitness routines.

  • Cargo Says Aloha To Spring/Summer

    Cargo Says Aloha To Spring/Summer

    Christine Esposito, Associate Editor||February 13, 2017
    Cargo Cosmetics has rolled out its new Spring/Summer collection with Hawiianan singer Anuhea.

  • OTC = TLC

    OTC = TLC

    Christine Esposito, Associate Editor||March 1, 2017
    Over-the-counter treatments provide consumers’ skin and hair with extra care.

  • The Green Dot

    The Green Dot

    John Kim and Lambros Kromidas, PhD*, Shiseido Americas||March 1, 2017
    Insights into one of the most used trademarks in the world.

  • An Essential Read

    An Essential Read

    Tom Branna, Editorial Director||March 1, 2017
    Industry expert Nadim Shaath takes the reader on a fascinating journey through the history and the future of essential oils.