The shea butter used in the products is ethically sourced through a special program created by SheaMoisture with women’s co-ops in Northern Ghana.
“We’re excited to make our natural baby care line readily available across the country to our highly engaged community,” says Richelieu Dennis, founder and CEO of Sundial Brands. “By expanding our in-store presence at these top-tier locations, we’re broadening access to high-quality, health and wellness-oriented skincare solutions for parents nationwide.”
SheaMoisture is the legacy of Dennis’ grandmother, Sofi, who sold her Shea butter creations in Sierra Leone to support her family in 1912. The brand is available at mass market retailers throughout the US including Target, Walgreens, CVS, Rite Aid and Duane Reade.