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Dr. Bronner's Revamps Labels to Support Cause

July 17, 2013

Limited edition bottle out in stores for Fall 2013.

Dr. Bronner’s Magic Soaps, family-owned maker of the top-selling natural brand of soap in North America and advocate for sustainable agriculture, has created a special agitprop label for its quart-size liquid soaps in support of GMO labeling and the Washington state voter initiative to label GMOs, Yes on I-522 “The Washington Right to Know Genetically Engineered Food Act.” Natural product stores throughout all 50 states and Dr. Bronner’s webstore will stock the limited edition soap label starting in late September through November of 2013.
 
“Genetic engineering of food crops is a pesticide industry boondoggle. Rather than help farmers move to more sustainable less chemical intensive agriculture, genetic engineering has resulted in huge increases in pesticide use and residues in our food. Americans need to wake up to the secret changes chemical companies are making to our food and demand transparency in food labeling. The goal of our special ‘GMO Info’ label is to educate the public on the importance of mandatory GMO labeling, and encourage everyone to educate, donate, volunteer, and become involved at both the state and national levels in the growing movement to label genetically engineered foods,” says David Bronner, president of Dr. Bronner’s Magic Soaps. “In America, we have the right to information about the foods we buy and consume: sodium and fat levels, whether flavors and additives are artificial, whether salmon is wild or farm raised, what country a food comes from. We should also know if food is genetically engineered to make informed decisions about what we eat and feed our families.”
 
Last year, Dr. Bronner’s Magic Soaps joined a diverse, grassroots coalition of consumer groups, health advocates and environmentalists in California in support of Proposition 37.
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