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Hot Legs Rolls Into Walgreens

July 17, 2013

Aussie hair removal brand comes NYC Duane Reade doors too.

The Hot Legs hair removal system is now available exclusively at Walgreens nationwide and Duane Reade locations in the New York metropolitan area through an exclusive deal.

"We strive to always remain ahead of the curve with innovative brands that are relevant to our consumers in markets across America," said Rudy Kucera, DMM beauty and personal care at Walgreens.

"The Hot Legs relationship with Walgreens and Duane Reade creates a new platform to offer true salon quality hair removal at an affordable price," said Gayna Elvin, founder and president of Hot Legs, LLC. "We are more than impressed with Walgreens commitment to beauty product training to ensure that its staff offers customers expert advice. We know that we have an exceptional product and will ensure that American consumers are elated with the quality and performance of our product line. We are also very proud to offer the entire Hot Legs mix of products with clear and concise bi-lingual English-Spanish copy in all messaging and packaging, in addition to all digital and social platforms."

Founded in 2005, Hot Legs was formulated in Australia by a team of beauty therapists and dermatologists who recognized a need to extend salon quality formulations used in the most luxurious spas throughout the world to the consumer. 
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