Breaking News

Sail Away with Prada's America Cup EDT

July 18, 2013

Limited edition fragrance bows for sailing event.


In celebration of the America’s Cup, the most coveted and elusive prize in sport and the apex of the sailing world, Prada unveils the Luna Rossa 34th America’s Cup Limited Edition Eau de Toilette ($82), exclusively at Macy’s and Macys.com.
 

The tireless schedule of racing in the demanding waters of San Francisco Bay began earlier this month with the Louis Vuitton Cup and continues through the summer until the final of the America’s Cup itself, scheduled in September. For these races, Prada’s Luna Rossa sailing team was challenged to construct and master an AC72, the 22-metre-long catamaran powered by a towering 40-metre-high wing sail, with a potential downwind speed of over 42 knots.
 
Prada Luna Rossa 34th America’s Cup Limited Edition is a collector bottle to honor the team’s participation in the world’s most legendary competition. Inspired by the Luna Rossa AC72’s cutting-edge graphic forms and materials, the dynamic bottle and outer packaging project strength and sophistication, said the company.
 

Related End-User Markets:

  • Discourse on Disclosure

    Discourse on Disclosure

    Tom Branna, Editorial Director||January 6, 2017
    Transparency impacts the cleaning industry.

  • Cos Bar: Turning 40 and Hitting Fast Forward

    Cos Bar: Turning 40 and Hitting Fast Forward

    Christine Esposito, Associate Editor||November 21, 2016
    With a recent investor infusion, a new CEO and rebranding effort underway, this luxury beauty retailer has big plans.

  • Hair for Me!

    Hair for Me!

    October 31, 2016
    Function of Beauty fulfills the promise of personalization in the beauty space—one bottle at a time.

  • New and Noteworthy:  Fine Fragrance Roundup  for Fall 2016

    New and Noteworthy: Fine Fragrance Roundup for Fall 2016

    Melissa Meisel, Associate Editor||November 2, 2016
    Check out the latest launches in fragrance this season.

  • Works of Art

    Works of Art

    Tom Branna, Editorial Director||August 1, 2016
    These suppliers know that the container can be just as important as the juice to entice luxury shoppers.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.