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Sail Away with Prada's America Cup EDT

July 18, 2013

Limited edition fragrance bows for sailing event.


In celebration of the America’s Cup, the most coveted and elusive prize in sport and the apex of the sailing world, Prada unveils the Luna Rossa 34th America’s Cup Limited Edition Eau de Toilette ($82), exclusively at Macy’s and Macys.com.
 

The tireless schedule of racing in the demanding waters of San Francisco Bay began earlier this month with the Louis Vuitton Cup and continues through the summer until the final of the America’s Cup itself, scheduled in September. For these races, Prada’s Luna Rossa sailing team was challenged to construct and master an AC72, the 22-metre-long catamaran powered by a towering 40-metre-high wing sail, with a potential downwind speed of over 42 knots.
 
Prada Luna Rossa 34th America’s Cup Limited Edition is a collector bottle to honor the team’s participation in the world’s most legendary competition. Inspired by the Luna Rossa AC72’s cutting-edge graphic forms and materials, the dynamic bottle and outer packaging project strength and sophistication, said the company.
 

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