Designers and founders of Cielo Rosso swimwear have created Swimsuit Bath ($10-$22) to help preserve the elasticity of bathing suits, saving its vibrant color and keeping white suits, actually white, according to the company. Cielo Rosso Swimsuit Bath removes chlorine, salt, oils and lotions. The "bath" is biodegradable, hypoallergenic, not tested on animals and is Made in the USA. When using Swimsuit Bath, the chlorine and chemicals that separate from the suit will indeed be visible, added the company.
More info: http://cielorosso.com