Welcome Guest to Happi

Subscribe Free: Magazine | eNewsletter

current issue July 2015
 •  VO5 Rolls Out Frizz-Free Promotion  •  Q2 Sales Slip at Avon  •  Colgate Banks on Innovations to Boost Sales  •  Annual Sales Down at P&G  •  Estee Lauder Links Up With Opening Ceremony
Print

Shiseido Enters India



Published July 19, 2013
Related Searches: men skin brand makeup
Post a comment
Shiseido Co., Ltd. has established a wholly-owned subsidiary Shiseido India Private Limited in Mumbai, India, as part of its strategy to target the bourgeoning middle-class masstige market, which is forecast to grow significantly in the coming years.


Shiseido's initial entry into the segment will target the "upper masstige" bracket with the skincare and makeup brand Za (pronounced zee-ei), which is currently offered in 12 markets in the Asia/Oceania region. The line is expected to bow in April 2014 with plans to be offered in 250 doors by the end of 2014, 650 doors in 2015, and expansion plans in place to reach over 1,700 doors by 2018.


blog comments powered by Disqus