Breaking News

Louis Licari Teams Up with Pravana

July 23, 2013

Famed colorist picks ChromaSilk for salon.

Known in the industry as the “King of Color,” Louis Licari has chosen Pravana as his salon’s go-to for professional hair color. His namesake salon located in the heart of New York City is now using the brand’s award-winning color offering, ChromaSilk, on their vast clientele.
“Pravana is the best hair color brand I have used in all my years as a colorist,” said Licari, who is known for taking a personalized approach with each and every client to ensure they receive a color that suits their complexion as well as their lifestyle. “The shades are true to color from touch-up to touch-up and the creamy texture allows for easy application.”
The ChromaSilk line is renowned for its excellent results including 100% gray coverage and added protection, strength and shine courtesy of keratin amino acids.
More info:,
blog comments powered by Disqus
  • A Facial Bar Grows in Brooklyn

    A Facial Bar Grows in Brooklyn

    Christine Esposito, Associate Editor||October 24, 2016
    With three doors in Canada, Blitz Facial Bar opens its first US location in one of the hippest areas of New York.

  • Free and Clear

    Free and Clear

    Melissa Meisel, Associate Editor||October 17, 2016
    OY-L aims for zero-chemical skin care.

  • Coming Clean on a Host of Issues

    October 17, 2016
    Cleaning Products Conference is set for Nov. 9-11, 2016 in Washington DC.

  • Skin Care of One’s Own

    Skin Care of One’s Own

    Christine Esposito, Associate Editor||October 3, 2016
    Nu Skin’s ageLOC Me—which melds the worlds of smart-phone technology, efficacious ingredients and personalization

  • Proof Positive

    Proof Positive

    Christine Esposito, Associate Editor||October 3, 2016
    Testing service providers enable companies to back up their claims and stay in compliance with regulations.

  • Change Is in the Air

    Change Is in the Air

    Doreen Wang, BrandZ ||October 3, 2016
    Technology is changing the personal care market