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Louis Licari Teams Up with Pravana

July 23, 2013

Famed colorist picks ChromaSilk for salon.

Known in the industry as the “King of Color,” Louis Licari has chosen Pravana as his salon’s go-to for professional hair color. His namesake salon located in the heart of New York City is now using the brand’s award-winning color offering, ChromaSilk, on their vast clientele.
 
“Pravana is the best hair color brand I have used in all my years as a colorist,” said Licari, who is known for taking a personalized approach with each and every client to ensure they receive a color that suits their complexion as well as their lifestyle. “The shades are true to color from touch-up to touch-up and the creamy texture allows for easy application.”
 
The ChromaSilk line is renowned for its excellent results including 100% gray coverage and added protection, strength and shine courtesy of keratin amino acids.
 
More info: www.pravana.com,  www.louislicari.com
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