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OPI Revamps 'PRO' Website

July 23, 2013

Online hub for nail lacquer experts.

Nail lacquer specialist OPI re-launched its PRO website.  According to the company, the site features in-depth product information, videos of the hottest new products and direct links to local distributors.  The site will also provide up-to-date information on OPI’s current product lines, including new collection releases as well as over 200 classic nail lacquer shades, nail treatments, lotions, gels, acrylics and professional nail products.   
 
“PRO.OPI.com is a resource for the latest in nail technology education and innovation, which is important for providing high-quality services to both salons and customers,” said Suzi Weiss-Fischmann, OPI executive VP and artistic director. “With the site’s easy navigation, OPI Professional Products is just a click away!”
 
In other news, My Case Couture’s new line of OPI-inspired iPhone cases wins big at the 34thannual Telly Awards for its new online commercial “Le Voyage,” produced by Ilan Inc. This video takes viewers to a nail lacquer wonderland, where classic OPI shades flow freely from flowers and trees, fantastically creating the fashionable designs found on My Case Couture iPhone cases. The video won the prestigious Bronze Award in three categories: Internet/Online Commercial –Visual Effects, Internet/Online Commercial Campaign – Business to Consumer, and Branded Content – Commercials.

More info: pro.opi.com; www.opi.com

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