Breaking News

OPI Revamps 'PRO' Website

July 23, 2013

Online hub for nail lacquer experts.

Nail lacquer specialist OPI re-launched its PRO website.  According to the company, the site features in-depth product information, videos of the hottest new products and direct links to local distributors.  The site will also provide up-to-date information on OPI’s current product lines, including new collection releases as well as over 200 classic nail lacquer shades, nail treatments, lotions, gels, acrylics and professional nail products.   
 
“PRO.OPI.com is a resource for the latest in nail technology education and innovation, which is important for providing high-quality services to both salons and customers,” said Suzi Weiss-Fischmann, OPI executive VP and artistic director. “With the site’s easy navigation, OPI Professional Products is just a click away!”
 
In other news, My Case Couture’s new line of OPI-inspired iPhone cases wins big at the 34thannual Telly Awards for its new online commercial “Le Voyage,” produced by Ilan Inc. This video takes viewers to a nail lacquer wonderland, where classic OPI shades flow freely from flowers and trees, fantastically creating the fashionable designs found on My Case Couture iPhone cases. The video won the prestigious Bronze Award in three categories: Internet/Online Commercial –Visual Effects, Internet/Online Commercial Campaign – Business to Consumer, and Branded Content – Commercials.

More info: pro.opi.com; www.opi.com
blog comments powered by Disqus
  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.