“PRO.OPI.com is a resource for the latest in nail technology education and innovation, which is important for providing high-quality services to both salons and customers,” said Suzi Weiss-Fischmann, OPI executive VP and artistic director. “With the site’s easy navigation, OPI Professional Products is just a click away!”
In other news, My Case Couture’s new line of OPI-inspired iPhone cases wins big at the 34thannual Telly Awards for its new online commercial “Le Voyage,” produced by Ilan Inc. This video takes viewers to a nail lacquer wonderland, where classic OPI shades flow freely from flowers and trees, fantastically creating the fashionable designs found on My Case Couture iPhone cases. The video won the prestigious Bronze Award in three categories: Internet/Online Commercial –Visual Effects, Internet/Online Commercial Campaign – Business to Consumer, and Branded Content – Commercials.
More info: pro.opi.com; www.opi.com