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Birchbox Teams Up with CEW

July 24, 2013

Mass and prestige boxes feature favorites.

Birchbox has partnered with Cosmetic Executive Women (CEW) to create two Limited Edition Boxes, featuring winners chosen from the 2013 Beauty Insiders’ Choice Awards. Out now, the Limited Edition: Mass Appeal box contains a selection of winners from the mass market, while the Limited Edition: Prestige Headliners features product winners from the prestige category. Chosen by more than 5,000 industry professionals, the winners represent the most innovative products of the year.

“For 20 years, the CEW Beauty Insiders’ Choice Awards have been the beauty industry’s highest honor. Birchbox is incredibly excited to introduce the awards to consumers for the first time, allowing them to experience the best new products, hand-picked by industry insiders,” said Katia Beauchamp, co-founder, Birchbox.

“Our CEW members are the thought leaders in the beauty industry and they honor only the most innovative new products with Beauty Insiders’ Choice Awards,” said Carlotta Jacobsen, president of CEW. “Through our partnership with Birchbox, we’re thrilled to be able to share this curated collection of our award-winners with consumers.”

Both Limited Edition: Birchbox for CEW boxes will be available in the Birchbox Shop beginning July 23 at www.birchbox.com/shop. Customers can save $4 by purchasing both together for $26.
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