“We are excited to announce Shakira as the exclusive global spokesperson for our 3D White property, around the world," said Stephen Squire, global marketing director, P&G oral care. “As an award-winning recording artist, star of NBC’s The Voice, philanthropist, beauty icon and mother, Shakira embodies the true spirit of the multi-dimensional woman, and always does it all with a brilliant smile on her face. We are thrilled to have a beautiful, strong woman of Shakira’s caliber to represent the brand.”
As the global brand ambassador, Shakira will help launch the latest additions to the Oral-B and Crest 3D White collection of award-winning products, appearing in the brands’ print and television advertising, public relations efforts and online properties. The campaign will kick-off globally in the fall of 2013.