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What Do Tools Tell Us?

July 24, 2013

NPD sheds light on the latest grooming data.


In total, sales of grooming tools are $1.1 billion, down 2% 12 months ending May 2013 (June 2012 to May 2013). But this decline is on the heels of a 7% increase the same time period year prior.

“Grooming trends are a reflection of personal style, celebrity influence, and today’s perception of what is attractive, and sales of grooming tools often follow suit. They also indicate how consumers are approaching hair removal, be it on their own or with the assistance of professional services or other treatments.” said Debra Mednick, executive director and home industry analyst.


“Men are still trimming those beards that were so prevalent on the red carpet earlier this year, and women are playing a role when it comes to purchasing the tools,” added Mednick.

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