Breaking News

What Do Tools Tell Us?

July 24, 2013

NPD sheds light on the latest grooming data.


In total, sales of grooming tools are $1.1 billion, down 2% 12 months ending May 2013 (June 2012 to May 2013). But this decline is on the heels of a 7% increase the same time period year prior.

“Grooming trends are a reflection of personal style, celebrity influence, and today’s perception of what is attractive, and sales of grooming tools often follow suit. They also indicate how consumers are approaching hair removal, be it on their own or with the assistance of professional services or other treatments.” said Debra Mednick, executive director and home industry analyst.


“Men are still trimming those beards that were so prevalent on the red carpet earlier this year, and women are playing a role when it comes to purchasing the tools,” added Mednick.

blog comments powered by Disqus
  • Start Stuffing The Ballot Box (Again)!

    Start Stuffing The Ballot Box (Again)!

    June 28, 2016
    Vote on the finalists in Happi's reader's choice Anti-Aging Product of the Year contest!

  • What

    What's Next for the UK?

    Sarah Boumphrey, Euromonitor International||June 27, 2016
    Euromonitor weighs in on how Brexit could impact consumer product companies.

  • The Future of Innovation

    The Future of Innovation

    Nancy Jeffries, Contributing Editor||June 27, 2016
    Fashion Institute of Technology graduate students tackle a far-reaching topic for their Capstone project.

  • Take Notice

    Take Notice

    Melissa Meisel , Associate Editor||June 1, 2016
    Packaging trends revolve around trendy artwork, eco-conscious materials—and portability is a plus too!

  • Virtual Reality

    Virtual Reality

    Christine Esposito, Associate Editor||June 1, 2016
    An update on nature-identical ingredients for cosmetics and personal care products.

  • Shiseido Advances in the US

    Shiseido Advances in the US

    Tom Branna, Editorial Director||June 1, 2016
    New facility in Windsor, NJ demonstrates its dedication to the US and other markets outside Japan.